There is no question on the significance of online presence. If any business wants to stand ahead of its competitors, the online presence helps one to make strive in the right direction. With the advancement in web and mobile technology, and with the products and services of the tech giants including Android and Apple, today people are enjoying an easy access to almost everything via their Smart devices. The recent stats and analytics reports dictate that over 18% of the entire web traffic is generated from the mobile devices and this number will only continue to incline in the future.
Hence, you can determine that how essential it has become to create a mobile-optimized presence to boost your business value and expand your reach to a wider audience base. Thus, it is advisable to step into the mobile world and grab your piece of pie. Precisely, there are three ways to create a mobile-optimized presence, including, mobile website, native application,and responsive web design. Now, which one of these three will be ideal for enhancing your business? To answer this question, we need to ponder into each method. So, let’s have an insight into these methods.
1. Mobile Website:
While developing a mobile website for any business, one first needs to consider all the benefits and limitations of the chosen platform. Ans, there are certain other aspects as well that are required to be kept in mind during mobile website development; and these are –
Benefits of creating a Mobile Website:
Pitfalls of creating a Mobile website:
2. Native applications:
Native applications are developed specifically to target a particular platform. It thus, can integrate some device specific hardware or software and deploy the latest technology that is incorporated in the device like GPS, camera, etc. These applications are available in the platform specific app stores, for instance, the Android users can download a requisite application from the Google Play store and the iOS users can get a desirable app from the Apple App store.
Benefits of creating Native applications:
Pitfalls of creating Native applications:
3. Responsive Web Designs:
Responsive web designs are the designs that help you create a single website to target myriads of mobile devices and platforms. There are truckloads of mobile devices available out there, the iOS devices feature 7 different screen sizes and the Android platform is running on a plethora of devices that are available in numerous screen sizes. The responsive web design scales themselves to fit on a targeted platform and running device’s screen, therefore, it offers a perfect way to reach a giant customer base with utmost proficiency.
Benefits of creating a Responsive web design:
Pitfalls of creating a Responsive web design:
Now, with the above mentioned compendious study of the three mobile-optimized solutions, you can streamline your choice. It is advisable to focus on your business goals and consider the pros and cons of all the three options, and opt the one that best suits your needs.