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Digital Marketing

Clarification Of An Internet Marketing Plan

Yesterday I wrote about defining an Internet Marketing Plan but probably wasn’t as clear as I should have been about formulating an Internet Marketing Plan that may be right for you. We are all different and we all have our own interests and we are all good at different things. I’ll give you a short example of what your Internet marketing plan might look like. Let’s say that you have the nicest lawn in your neighborhood and you know a lot about lawn care. By having the knowledge of this one thing you would be able to define a very vivid Internet Marketing Plan.

You would start out by listing the topics that you would write about on your website which would be how to get that lawn to look great and how to maintain that lawn to look good all year long. You would then figure out what lawn products you would need to sell to get that lawn to look the way your lawn looks. All you are doing here is outlining what your website is going to be about and how you will make money with it. There will be a fair amount of people in the above example that would be interested in having a better lawn. If you show them how to get that lawn to look better they will buy the products needed to get this result.

As part of your Internet marketing Plan you would need to find a supplier of the lawn products. This could be a wholesaler that you buy directly from and resell the lawn products yourself or a drop shipper who will ship the lawn products directly to your customer or even a supplier who has an affiliate program and will pay you a commission for the referral. Basically, an Internet Marketing Plan is a detailed road map for your online business. You need to work out all of the details of your online business to avoid problems when it goes live. It’s pretty difficult to sell grass seed without a supplier. These are details that need to be worked out before you go live online.

There is no better way of selling online than providing helpful information for free and then selling the tools required to follow through on that information. The above is a good example of that. In order to do this you need to have a good plan beforehand. Your Internet Marketing Plan is what will get your online business off the ground and will help you keep it running in good order for many years to come. Without a solid Internet Marketing plan in place your online business is destined to fail from the very start. You wouldn’t build a house without a blueprint would you? Don’t build an online business without one. Your Internet Marketing Plan is that blueprint. Don’t build your online business without one.

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